Solve For Why
Poker Training Academy

Solve For Why is a poker training academy located in Las Vegas, NV. Led by high stakes poker pro Matt Berkey, S4Y creates high end training videos. To grow their presence online, Solve For Why purchased several Hatchtag services to automate and grow their business.

Overview

Solve For Why contacted Hatchtag because they felt that their existing website and sales process was too manual and they were losing business because of the amount of follow-up necessary to get customers to make a purchase. Their social media game was and is on point, they were all over podcasts and the poker universe, but something was missing. Because their website design and SEO weren’t taken care of, they were missing out on tons of web traffic.

Solve For Why’s existing website design was filled with too little copy to win any search engine rankings in a highly competitive market. This was doing them zero favors in SEO in the Las Vegas area or the global poker training market. By building out the site into a clear conversion funnel with keyword rich copy, Solve For Why now has a website design rich in search traffic generating SEO keywords and a sales process that is largely automated.

Services Provided

  • 18-Page Website
  • Advanced E-Commerce
  • Event Calendar with Ticket Purchases
  • Keyword-Rich Copy
  • Ultra-Fast Hosting
  • Monthly Maintenance
  • Organic SEO and Analytics
  • Monthly Blogging

Colors

Being from Pittsburgh, Matt really loves the Steelers. Balancing yellow and black can be tricky on the eyes so we went for a more muted Steelers yellow called Sun. The feeling of competition and drama works well for the advanced poker training space and stays true to the Steelers colors. Go Steelers!

Sun

#fcb414

Just White

#ffffff

Pure Black

#000000

Typography

Roboto and Knockout give the text a bold competitive feel to echo the sentiment of competing at a high stakes poker final table. Knockout is a sans-serif typeface designed in 1994 by Tobias Frere-Jones and Jonathan Hoefler. Knockout feels quite modern but it echoes back to an earlier time before uniform typefaces, because it was intentionally designed with 9 different widths to give variation to each letter.

Knockout

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Roboto

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

I’m pumped to roll out our new website design! Awesome. Thanks, guys!

Matt BerkeyHigh Stakes Poker Coach, Solve For Why Poker Academy

The Payoff – Organic SEO Services

Since launching the site in March of 2018, SolveForWhyAcademy.com has landed on page two for nearly a dozen of it’s top keywords, increasing organic traffic by over 300% and resulting in over $10,000 in sales in just one week. Ensuring that customers have a clear funnel to get what they’re looking for, enough information to answer their questions, and enough keywords to SEO the site properly for Las Vegas and beyond was a balancing act that paid off.

We are excited to see what the coming year brings Matt Berkey and the Solve For Why team. Launching a blog and an e-learning video subscription platform are in the pipeline and total domination of search traffic is the plan. If you would like to generate these results for your business, contact us or click Free Quote and start growing your presence with digital marketing from Hatchtag. On-demand, on time, and everything you need to succeed.

What’s Next

  • Increased Blogging
  • Monthly Press Releases
  • E-Learning Platform
  • Subscription Service

Get Found, Be Heard, Sell More

No matter where you’re starting in your journey to digital marketing dominance, Hatchatg has everything you need to succeed. Website Design, Social Media Advertising, SEO, Copywriting, even Branding and Logo Design. We help cutomers find your business online, understand your offer, and why they must buy you. Don’t stay ahead of the curve, break it! No half-measures, no half-stepping; we’re all in. Are you?