The first thing you’ll learn about building a successful website is that search engine optimization is a must. However, to make any SEO strategy work, you need content to build around it.
What better way to do this than with a blog? There are several benefits of blogging, such as building your authority, brand, and audience – all in an attempt to boost profits and conversions.
Now, there are two forms of blogging you can use to do this – onsite and offsite. Let’s take a look at some of the ways you can use both to supercharge your marketing efforts.
Rank Higher in Search Engines
Most consumers today are looking for information, products, and services on Google. If your website doesn’t show up for the audience it’s intended to reach then you’ll lose a ton of traffic to your competition.
To avoid this, you can start creating blog content for your website. These posts will require optimization so that it shows up in the search engine results pages (SERPs). Website blogging is an excellent way to quickly rank on Google for keywords you’re targeting.
Just make sure your keywords are relevant to the site, content, and audience.
Driving More Traffic
Here’s a benefit of using offsite blogging. By writing guest posts for third-party websites, you can drive some of their traffic to your website. You can do this by writing a piece of content that’s relevant to their audience and include a link back to your site in the end (or throughout, if allowed).
Do note that the websites you blog for should be relevant to your industry so that it boosts your ranking. Google and other search engines view backlinks to see if they derive from quality sources. In other words, sites with high authority and relevancy to your site.
In a sense, offsite blogging helps with your ranking and works like an ad, since it’s driving traffic from another site.
Build Trust with Your Audience
Both onsite and offsite blogging can help with this. By blogging on topics your audience cares about, you’re positioning yourself as a thought leader in your industry. Just focus on taking your angle and offering insights and advice that’s unique and can’t be found elsewhere.
Also, blogging on third-party sites will make your brand feel more authoritative and trustworthy. This is especially true if you’re able to get on a site that’s very popular among your target audience.
Convert More Leads
Another one of the benefits of blogging is that you can potentially convert more leads. The more targeted traffic you drive to your site, the more likely they’ll convert. This is because you’re attracting hot leads, which are folks who are looking for what you have to offer.
Conversions can come in the form of sales, subscriptions, or other actions performed.
Harness the Benefits of Blogging
As you can see, there are many significant benefits of blogging. You can start reaping these benefits the sooner you get started with website blogging.
If you need help with your website design, copywriting, or onsite blogging, we can help. Hatchtag is a full-service digital marketing agency that will help you get found, be heard, and sell more.
Schedule your free consultation today to see how we can help your business succeed!