Do you own a business and want to dominate local searches?
If so, you need to come up with a working local SEO strategy as soon as possible. Why?
A local SEO strategy will help to improve the ranking of your site on local search results, and this will increase traffic to your website.
However, that’s not all. Did you know that 50% of mobile users are more likely to visit a local business after conducting an online search? About 18% of local mobile searches lead to a sale within a day.
Local SEO will also increase your lead base and sales.
But how can you develop a working local search SEO strategy?
Well, here are six time-tested local SEO tips that will help your website soar.
1. Learn How Search Engine’s Algorithms Work
Before coming up with a local SEO strategy, learn how search engine’s algorithms work. This will give you the power to convince them to rank your site at the top of local search results’ page.
You should also keep track of algorithm changes since search engines are constantly changing their search algorithms. Google, for instance, makes 500 to 600 algorithm changes every year.
Tracking these algorithm changes will help to keep your local SEO up to date, and this will, in turn, make it stronger and more effective.
2. Claim Your Google My Business: One of the Most Effective Local SEO Tips
This sounds simple enough, but you’ll be surprised by the number of businesses that haven’t claimed or optimized their business name on Google.
Claiming your name is an easy task and will only take a few minutes. After that, your enterprise will be eligible to appear on Google maps and other Google services.
3. Verify NAP Consistency
To dominate local searches, your company’s name, address, and phone numbers need to be consistent everywhere on the web.
For this reason, you should take your time to find out where else your business is listed on the web so you can verify that all the information is correct and up to date.
If your company name includes Co, Inc., or LLC, make sure this is added. Also, pay close attention to how avenues, streets, and roads are written to benefit from SEO efforts.
4. List Your Business on Local Directories
Submitting links to directories will increase your access to the local market. Therefore, you should ensure your company is listed correctly and consistently on the leading directories.
Your business should also appear on the respectable online directories like Yelp, Facebook, and others.
5. Create Local Content
Creating content catered to your local audience will significantly improve your search rankings.
Ensure the content you come up with is unique, creative, useful, and relevant to the needs of the local clients.
6. Try and Get Positive Reviews
Entice your satisfied clients to leave a positive review on Google and other reviewing sites as a thank you for your exceptional services. Positive reviews will not only help to improve your rankings but also make your business stand out.
Coming up with a local search SEO strategy that works is not easy. However, that shouldn’t scare you. All you need is to pay attention to the local SEO tips highlighted above to dominate your local market.
You can get in touch if you have any questions or need a free quote for our local SEO services.