The vast majority of internet users only access around .004% of the internet. That small portion of the web is indexed by Google, meaning that the far-reaching arms of Google catalog nearly everything that we search.
What does this information have to do with you getting your advertisements out there? A lot. If you’re trying to reach a specific, interested audience, you need to look into Google AdWords Manager. This is because Google has a thumb on the search habits of most internet users.
We’ll cover the basics of need-to-know information about Google AdWords for you to get a foot in the door and start seeing results from your ads.
Google Adwords Manager
First things first, let’s talk about what the platform is.
What is AdWords?
Essentially, Google Adwords is an advertising platform that allows you to pinpoint and market to specific niche audiences. Google also has a network of affiliated sites that will be useful for you as well.
The way it works is relatively simple. You put out an advertisement to a specific audience, and Google only charges you for how effective your ad is. How do they do this, you ask?
Every time one of your advertisements gets a hit (click), Google charges you a nominal fee. If your advertisement turns out to be a huge hit and you get thousands of clicks, you don’t need to worry about losing a fortune in ad fees overnight. This is because you can set a limit on the amount of money that you want to come out of your account.
Once you reach your cost limit for the month, Google will stop displaying your ad, so you aren’t charged any more than you want to be.
Things to Consider
When you’re beginning your Google Adwords account, you’ll want to understand a bit of basic SEO and terminology. The first thing to understand is the structure of Google Adwords and how it works for you.
The projects are broken up into two categories: Campaigns and Ad Groups. The campaign can be thought of as one aspect of your business. Say, for example, that you are an arts and crafts business. You might have two campaigns: one for painting and one for drawing.
Campaign one, painting, could have three ad groups. Now, each ad group will be paired with a specific keyword or phrase.
The advertisement will come up on your target audience’s search when they use the keyword or phrase. So, say that the three ad groups for painting are “paint brushes,” “cheap canvas,” and “acrylic paints.”
Contact a Professional
Whatever you’re doing, whether it be search engine optimization, Google Adwords Manager, digital marketing, or branding, you should be doing it to the best of your ability. There are professionals out there that have the experience and expertise in providing you with quality work.
If you’re looking for a way to optimize and grow your business through exceptional digital marketing, schedule your free consultation today, to start on your way to having a successful digital presence.