Cookie Policy

Cookies and other Identifiers consist of portions of code placed on the User’s device that assist the Owner in providing the Service according to the purposes described.

Some of the purposes for which Identifiers are used may also require the User’s consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

To find more information dedicated to Californian consumers and their privacy rights, Users may read the privacy policy.

Activities Strictly Necessary For The Operation Of Hatchtag And Delivery Of The Service

Hatchtag uses Cookies or other Identifiers to carry out activities that are strictly necessary for the operation or delivery of the Service and, therefore, do not require Users to consent. Users can disable such Identifiers by modifying their browser or device settings as described in more detail within this document, but this may affect core operational functions or result in the unavailability of the Service.

  • Infrastructure Monitoring

    This type of service allows Hatchtag to monitor the use and behavior of its components so its performance, operation, maintenance and troubleshooting can be improved.
    Which Personal Data are processed depends on the characteristics and mode of implementation of these services, whose function is to filter the activities of Hatchtag.

    New Relic (New Relic)

    New Relic is a monitoring service provided by New Relic Inc.
    The way New Relic is integrated means that it filters all traffic of Hatchtag, i.e., communication between the Application and the User’s browser or device, while also allowing analytical data on Hatchtag to be collected.

    Personal Data processed: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy. Privacy Shield participant.

  • SPAM Protection

    This type of service analyzes the traffic of Hatchtag, potentially containing Users’ Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

    Google reCAPTCHA

    Google reCAPTCHA is a SPAM protection service provided by Google LLC or by Google Ireland Limited, depending on the location Hatchtag is accessed from.
    The use of reCAPTCHA is subject to the Google privacy policy and terms of use.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy; Ireland – Privacy Policy. Privacy Shield participant.

Other Activities

Measurement

Hatchtag uses Cookies or other Identifiers to measure traffic and analyze User behavior with the goal of improving the Service.

  • Analytics

    The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

    Facebook Ads conversion tracking (Facebook pixel) (Facebook, Inc.)

    Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on Hatchtag. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy. Privacy Shield participant.

    Google Ads conversion tracking

    Google Ads conversion tracking is an analytics service provided by Google LLC or by Google Ireland Limited, depending on the location Hatchtag is accessed from, that connects data from the Google Ads advertising network with actions performed on Hatchtag.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy; Ireland – Privacy Policy. Privacy Shield participant.

    Google Analytics

    Google Analytics is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on the location Hatchtag is accessed from, (“Google”). Google utilizes the Data collected to track and examine the use of Hatchtag, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out. Privacy Shield participant.

    Google Analytics Advertising Reporting Features

    Google Analytics on Hatchtag has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyze specific behavior and interests Data (traffic Data and Users’ ads interaction Data) and, if enabled, demographic Data (information about the age and gender).

    Users can opt out of Google’s use of cookies by visiting Google’s Ads Settings.

    Personal Data processed: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out. Privacy Shield participant.

    Google Analytics Demographics and Interests reports

    Google Analytics Demographics and Interests reports is a Google Advertising Reporting feature that makes available demographic and interests Data inside Google Analytics for Hatchtag (demographics means age and gender Data).

    Users can opt out of Google’s use of cookies by visiting Google’s Ads Settings.

    Personal Data processed: Cookies and unique device identifiers for advertising (Google Advertiser ID or IDFA, for example).

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out. Privacy Shield participant.

    WordPress Stats (Automattic Inc.)

    WordPress Stats is an analytics service provided by Automattic Inc.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy.

Targeting & Advertising

Hatchtag uses Cookies or other Identifiers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.

Some of the advertising services listed below adhere to the IAB Transparency and Consent Framework, an initiative that facilitates responsible privacy practices across the digital advertising industry, providing Users with enhanced transparency and control over how their data are used for advertising tracking purposes. Users can customize their advertising preferences at any time by accessing the advertising preferences panel from within the cookie notice or via the relevant link on Hatchtag.

The Owner declares that the IAB Transparency and Consent Framework is being used in full compliance with the rules laid out within the IAB Framework Policies.

  • Advertising

    This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on Hatchtag, possibly based on User interests.
    This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
    Some of the services listed below may use Cookies or other Identifiers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside Hatchtag. For more information, please check the privacy policies of the relevant services.
    In addition to any opt-out feature offered by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

    Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

    Facebook Lookalike Audience (Facebook, Inc.)

    Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Facebook, Inc. that uses Data collected through Facebook Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list on the base of their past use of Hatchtag or engagement with relevant content across the Facebook apps and services.
    On the base of these Data, personalized ads will be shown to Users suggested by Facebook Lookalike Audience.

    Users can opt out of Facebook’s use of cookies for ads personalization by visiting this opt-out page.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.

    Google Ad Manager

    Google Ad Manager is an advertising service provided by Google LLC or by Google Ireland Limited, depending on the location Hatchtag is accessed from, that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with. In order to opt out from being tracked by various advertising networks, Users may make use of Youronlinechoices. In order to understand Google’s use of data, consult Google’s partner policy.
    This service uses the “DoubleClick” Cookie, which tracks use of Hatchtag and User behavior concerning ads, products and services offered.

    Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy; Ireland – Privacy Policy. Privacy Shield participant.

    Google Ads Similar audiences

    Similar audiences is an advertising and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on the location Hatchtag is accessed from, that uses Data from Google Ads Remarketing in order to display ads to Users with similar behavior to Users who are already on the remarketing list due to their past use of Hatchtag.
    On the basis of this Data, personalized ads will be shown to Users suggested by Google Ads Similar audiences.

    Users who don’t want to be included in Similar audiences can opt out and disable the use of advertising cookies by going to: Google Ad Settings.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out. Privacy Shield participant.

  • Remarketing And Behavioral Targeting

    This type of service allows Hatchtag and its partners to inform, optimize and serve advertising based on past use of Hatchtag by the User.
    This activity is facilitated by tracking Usage Data and by using Cookies and other Identifiers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
    Some services offer a remarketing option based on email address lists.
    In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

    Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

    Facebook Custom Audience (Facebook, Inc.)

    Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of Hatchtag with the Facebook advertising network.

    Users can opt out of Facebook’s use of cookies for ads personalization by visiting this opt-out page.

    Personal Data processed: Cookies and email address.

    Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.

    Facebook Remarketing (Facebook, Inc.)

    Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of Hatchtag with the Facebook advertising network.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.

    Google Ads Remarketing

    Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on the location Hatchtag is accessed from, that connects the activity of Hatchtag with the Google Ads advertising network and the DoubleClick Cookie.

    Users can opt out of Google’s use of cookies for ads personalization by visiting Google’s Ads Settings.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out. Privacy Shield participant.

    Google Ad Manager Audience Extension

    Google Ad Manager Audience Extension is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on the location Hatchtag is accessed from, that tracks the visitors of Hatchtag and allows selected advertising partners to display targeted ads across the web to them.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out. Privacy Shield participant.

How To Provide Or Withdraw Consent

Users can provide or withdraw consent to the use of Cookies and other Identifiers by setting their preferences within the cookie notice or by updating such preferences via the relevant consent-preferences widget accordingly, if available.

Additionally, Users can manage preferences regarding Identifiers directly from within their own device settings and prevent – for example – the storing of third-party Identifiers. It is also possible, via relevant browser or device features, to delete previously stored Identifiers, including those used to remember the User’s initial consent. Users can, for example, find information about how to manage Identifiers in the most commonly used browsers at the following addresses: Google ChromeMozilla FirefoxApple Safari and Microsoft Internet Explorer.

With regard to any Identifiers stored by third parties, Users can manage their preferences and withdraw their consent by clicking the related opt-out link (where provided), by using the means indicated in the third party’s privacy policy, or by contacting the third party.

Notwithstanding the above, Users are hereby informed that they may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

Owner And Data Controller

Hatchtag, LLC
140 E Stetson Ave, Suite 253
Hemet, CA 92543

Owner contact email: hello@gohatchtag.com

Since the storing of third-party Cookies and other Identifiers through the services used within Hatchtag cannot be technically controlled by the Owner, any specific references to Identifiers stored by third parties are to be considered indicative. In order to obtain complete information, the User is kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding technologies related to Cookies and other Identifiers, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such Identifiers by Hatchtag.

Definitions And Legal References

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through Hatchtag (or third-party services employed in Hatchtag), which can include: the IP addresses or domain names of the computers utilized by the Users who use Hatchtag, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.

User

The individual using Hatchtag who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of Hatchtag. The Data Controller, unless otherwise specified, is the Owner of Hatchtag.

Hatchtag (or this Application)

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by Hatchtag as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Identifiers consisting of small sets of data stored in the User’s browser.

Identifier

Any technology – including Cookies – that allows for the storing of information, or the accessing of already-stored information, on the User’s device.


Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to Hatchtag, if not stated otherwise within this document.