The Gym Las Vegas

The Gym Las Vegas is a fitness training facility that specializes in functional movement training and performance. They’ve been named among the top gyms in America for performance training.

Overview

Rob Martinez, the owner and performance director of The Gym Las Vegas, knows the struggles of running a small business. He works hard and always improves the level of value he can provide his clients. Coach Rob was named the Best Preps Trainer in Las Vegas by Vegas Seven Magazine and continues to be one of the most respected High School and Collegiate athlete trainers in the area.

The Gym Las Vegas’ previous website was little more than a glorified business card. It did nothing to convert visitors into clients except maybe to say “Hi, we exist.” Website traffic was dismal and business remained steady on word of mouth alone. Rob knew his DIY website was no longer cutting it and was ready to take things to the next level.

Services Provided

  • Branding
  • Website Design
  • Website Development
  • Copywriting
  • Search Engine Optimization
  • Blogging

Colors

We went dark and modern, with Moderate Blue and Dark Gray, to highlight the physicality of the images used throughout the website. Powerful and striking, with a just a touch of sex appeal. After all, they run a family training facility. Then we popped in some Lime Green for accents to give an air of electricity and freshness.

Lime Green

#50d18e

Moderate Blue

#4c53ca

Dark Gray

#2d2d2d

Typography

Obviously, we really like Montserrat, a typeface drawing inspiration from signs in a historic neighborhood in Buenos Aires, Argentina. So much so, we’ll probably write a blog post about its merits, so stay tuned. For the body text, we used Open Sans, because it is easy to read and friendly in appearance.

Montserrat

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Open Sans

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Hatchtag is without a doubt the best investment I have made in my 14+ years of business ownership! It feels like I have gained a partner, not another service. They are an absolute must to take your business to the next level!

Rob MartinezFounder, The Gym Las Vegas

The Payoff

The end result is increased traffic and has bolstered TGLV’s expansion in adding several new personal trainers to support the influx of clients, as well as the move into a brand-new location. Currently, Rob’s site has over two dozen page one rankings. Six sit at position one, four at position two, two at position three, and the rest at positions four, five, and six respectively.

The Gym Las Vegas’ domain authority puts them ahead of local rival VanHookTraining.com and national competitor CoachUp.com. This is the power of organic SEO.

Get Found, Be Heard, Sell More

Your new website will help customers find your business online, understand your offer, and why they must buy you. Don’t stay ahead of the curve, break it! No half-measures, no half-stepping; we’re all in. Are you?
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