Solve For Why TV

Solve For Why is a poker training academy based in Las Vegas, Nevada. Led by high stakes poker pro Matt Berkey, S4Y creates high-quality training videos for poker players looking to take their game to the next level.

Overview

Solve For Why contacted Hatchtag because they felt that their existing website and sales process was too manual and they were losing business because of the amount of follow-up necessary to get customers to make a purchase. Their social media game was and is on point, they were all over podcasts and the poker universe, but something was missing. Because their website design and SEO weren’t taken care of, they were missing out on tons of web traffic and sales.

Solve For Why’s website design was filled with too little copy to win any search engine rankings in a highly competitive market. This was doing them zero favors in SEO in the Las Vegas area or the global poker training market. By building out the site into a clear conversion funnel with keyword rich copy, Solve For Why now has a website design rich in search traffic generating SEO keywords and a sales process that is automated.

Services Provided

  • Website Design
  • Website Development
  • Copywriting
  • Search Engine Optimization
  • Ultra-Fast Hosting
  • Monthly Maintenance

Colors

Being from Pittsburgh, Matt really loves the Steelers. Balancing yellow and black can be tricky on the eyes so we went for a more muted Steelers yellow called Tangerine Yellow. The feeling of competition and drama works well for the advanced poker training space and stays true to the Steelers colors.

Tangerine Yellow

#ffcc00

Just White

#ffffff

Lucky Point

#242b47

Typography

Oswald and Montserrat give the text a bold competitive feel to echo the sentiment of competing at a high stakes poker final table. Oswald is a reworking of the classic style historically represented by the ‘Alternate Gothic’ sans serif typefaces. The characters of Oswald were initially re-drawn and reformed to better fit the pixel grid of standard digital screens.

Oswald

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Montserrat

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

I’m pumped to roll out the new Solve For Why TV! Thanks, guys!

Matt BerkeyFounder & High Stakes Poker Coach, Solve For Why TV & Poker Academy

The Payoff

Since launching v2.0 in December of 2019, Solve For Why TV has landed on page one and two for over a dozen of its top keywords, increasing organic traffic by over 300% and resulting in high five figures in sales and subscription renewals every month. Ensuring that customers have a clear funnel to get what they’re looking for, enough information to answer their questions, and enough keywords to SEO the site properly for Las Vegas and beyond was a balancing act that paid off.

We are excited to see what the future brings for Matt Berkey and the rest of the Solve For Why team. If you would like to generate these results for your business, click the Free Consultation button and start growing your presence with bespoke design, development, and digital marketing from Hatchtag. On-demand, on time, and everything you need to succeed.

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