Logo Design

5 Essential Logo Design Principles You Can’t Ignore

By July 9, 2018 August 1st, 2018 No Comments

Branding for any business can come with a high ticket cost. Everything from color choices, images used for ads, and logos must be meticulously created with your business in mind.

However, sometimes, a business’s first branding venture doesn’t quite hit the mark. Alternatively, a new owner wants to reinvent what used to be. Do either one of these apply to you?

Rebranding can be incredibly difficult, but not impossible. An excellent place to start is with your new and improved logo. Looking for ideas? Keep reading for five of the top logo design principles you should know!

1. Know Your Vision

What does your business or company stand for? This is an important question to ask especially if you are going through the rebranding process.

Part of ensuring your customers know who you are is having a logo that communicates your values and principles.

Before moving forward with any design elements, know your audience and understand the exact messaging you want to have.

2. Simple is Often Best

It can be really easy to do too much and create a complicated logo. Try to avoid this and remember that most often, clean and simple designs win out.

Creating a simple logo will give consumers an easy and quick sense of what your business is all about. Simple logos also tend to have incredible longevity. For example, think about Nike, McDonald’s, or Apple.

Keeping a logo simple also helps avoid issues later on. Logos go everywhere and often are created in multiple sizes. If you have lots of fine detail, it may look fuzzy when enlarged or unreadable when shrunk down.

3. Versatility: One of the Best Logo Design Principles

When creating a new logo, you need to ensure it is versatile. Think about all the possible locations it could be printed at or on. Billboards? Water bottles and pens? Official business documents? The possibilities are endless.

The point is that a logo should translate well from small to big and also be successful in black and white or color.

4. Be Memorable

You want to stand out, but for the right reasons. Avoid cliches and logo fads. You want something easy to remember, but unique enough to tie back just to your business.

5. Color Choice is Important

Attractive color choices are a must. Colors have been shown to arouse different emotions in people. For example, yellow signifies hope while green points to health, nature, and freshness.

It may also be a good idea to stick to a few colors. This is helpful when your logo may be printed in greyscale. Having a lot of different colors makes it more difficult to translate to black and white.

Color is one of many items to consider when working on incorporating your new logo into your business website.

Create the Perfect Logo for Your Business

By following these tips, you should be well on your way to a new and improved logo.

If you want to discuss additional logo design principles or chat about your own business needs, please contact us. We would love to help!

Evan Terrell

Evan Terrell

I'm passionate about creating conclusive user experiences that result in more conversions, increased growth, and business success. Leading through a pragmatic approach to balance form and function in an efficient and results-driven fashion.